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e-commerce analytics is a powerful and seductive tool designed to help you gather and analyse vast amounts of data to produce insights that will drive your online store's growth. By delving into your store's performance, you can identify the areas that need improvement and the factors that will make your business thrive. To unlock the secrets of growth for e-commerce stores, you must focus on four tantalising components of the business: customers, inventory, marketing, and products: Your audienc...