Blog ,
20 March, 2023
As a marketing professional, you understand the importance of making informed decisions based on accurate data. Marketing attribution helps you understand which channels and campaigns are driving the most value for your business, allowing you to optimise your marketing budget and improve your return on investment (ROI). In this blog post, we'll explore the advantages of using multi-touch marketing attribution (sometimes called data driven marketing attribution) over other types of attribution mo...
Blog ,
11 November, 2022
Adopting a data first approach is vital if you’re looking to scale.
Blog ,
22 July, 2022
Increasing transparency and automation

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